Thought Leadership
Explore Michael’s latest thoughts and perspectives on trends in AI, ML, data, analytics and predictive intelligence.
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Rethinking Creativity: From Waterfall to Flywheel
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After the Search Engine: Brand’s Enduring Value in the Age of AI-Directed Customer Journeys
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AI, Marketing Careers, and the Non-Traditional Path:
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AI for Creative Arts, and a Data Culture to Propel It
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Heller Blog: To Get the Most Out of AI, Rethink How You Manage Data
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Perspectives: Ontology Is the Hidden Force Powering Business Success with AI
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AI and Workplace Equality: Leaders Discuss Innovation and the Future of Work at Davos
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What is Blockchain’s Potential for Managing Data, Compute, and Models for AI?
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AdAge: AI Prompting for Marketers – Lessons on how to Best Use Generative Technology
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CFO.com: The CFO-CMO Partnership is the new dynamic duo.
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Managing the Carbon Emissions out of Marketing
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Are Businesses Ready to Do Without Third-Party Tracking and Can Generative AI Help?
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Medium: Michael Cohen of Plus Company on the Future of Artificial Intelligence
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CMSWire: The Practical Guide to AI-Powered Marketing
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Deconstructing Data podcast: Practical Innovation Paths for Leveraging Value of AI
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IBM Making Data Simple podcast: Gen AI in Marketing! Did I make this title or GenAI?
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Marketing Brew: All things AI with Michael Cohen
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Marketing Brew/ AI event coverage: AI Event coverage
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Marketing Brew 2024 Speaker: Doing More with Less: Getting Creative with 1st Party Data
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The Food Institute: How the Food Industry Can Use AI to Improve Holiday Sales
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The Nantucket Project 2024 Speaker Video
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ANA Masters of Marketing Speaker: Supercharging Creative Effectiveness with AI
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AdWeek NY 2024 Speaker: Disrupting the AI Fear Cycle in Creativity
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The Gathering Booth Activation 2023
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Data to Dollars: What Marketing Looks Like in an AI World
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DigiMarCon 2023 Speaker: Predictive Data Generation for New Agile Marketing Systems
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AI is a Powerful Business and Marketing Tool – Here’s how to Utilize It
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MSI 2017 Best Practices in Marketing ROI driven Performance Management
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MSI 2016 Attribution for Decision Making with Scott Breitenother
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MSI 2019 Test & Learn with Elea Fiet
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Attribution Accelerator 2020 Cross-Channel Audience Impact Based Planning with Incomplete Consumer Data with Alyssa Blair Regions Bank
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Implementing a Data Privacy Resilient, Cross Channel Impact Measurement Solution
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Eliminating Advertising Waste using Advanced Analytics
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Wharton Business Radio Marketing Matters: Do They Actually Work? Attribution As A New Way of Determining Whether Ads Work
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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies ANA
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Predicting Audience Exposure From Privacy Screened Google ADH Data
For press and media Inquiries
Please email at michael@macohen.net