My research and innovation program focus on data and technology for marketing management and business strategy.
With Bryan Bollinger
With Rui Huang
With Marc Rysman
With Adam Rabinowitz
With Philip Shaw & Tao Chen, Journal of Econometric Methods, 5 (1), 2016
Journal of Economics and Management Strategy, 22 (1), 2013
With Ronald W. Cotterill, The Journal of Industrial Economics, 53 (3), 2011
"A Structured Covariance Probit Demand Model"
PhD Dissertation - Awarded the 2010 Applebaum Award for best dissertation in Food Marketing in 2009